To: Customers of
Chloe’s Cupcakes
From: Dan Lionel,
Public Relations Liaison
Date: May 12,
2012
Subject:
Publication of Nutrition Facts
Due to extensive customer feedback, we at Chloe’s Cupcakes
would like to demonstrate our commitment to making healthy choices by
publishing nutrition information for all of our baked goods. Although our
stores would not be required by law to provide the nutrition facts of our
products, we agree that customers should have access to as much information as
they desire before making a purchase.
We are confident that that you, the customer, will feel
better about choosing Chloe’s Cupcakes once you are aware of these facts. We
are committed to use the best locally grown ingredients in our baked goods, and
we freshly prepare all of our desserts each morning. Moreover, we have a line
of vegan treats that substitute some of the highest-calorie ingredients in
non-vegan goods with healthier options—while still delivering great flavor. For
those customers who are looking to splurge, we have an exquisite selection of
decadent treats too, including our famous crème brûlée macaroon sundae.
All of our nutrition information will be available online,
along with a list of ingredients and possible substitutes for those with
dietary restrictions. We will also provide pamphlets in stores with the same
information, to be updated periodically. As it is cumbersome to obtain accurate
nutritional analyses of handmade food products, we are unable to guarantee
access to nutritional information for seasonal flavors and promotional items.
Best,
Dan Lionel
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